Analytics Filters for Funnels, Websites, and Webinars
SMBcrm now supports filters in analytics for funnels, websites, and webinars. You can narrow results by dimensions like country, channel, page title, and referrer to analyze performance more precisely.
What changed
You can now apply filters across funnel, website, and webinar analytics to focus on the data you want to review.
This updated filtering experience lets you:
- Apply one or multiple filters at the same time
- See charts and metrics update based on your selections
- Remove individual filters or clear all filters quickly
- View active filters directly in the analytics view
If you use Websites & Funnels, this makes it easier to compare segments and review performance without exporting data first.
How to access it
- Go to Sites > Analytics.
- Choose Funnels, Websites, or Webinars.
- Select the asset you want to review.
- Click Advanced filter to add one or more filters.


Why it matters
Filtering gives you more control over analytics so you can answer more specific questions, such as:
- Which countries are driving the best results
- How a specific page is performing
- Which traffic sources are converting better
Instead of looking only at overall totals, you can break down performance by segment and explore trends with more context.
Example use cases
- Review funnel performance for visitors from a specific country
- Analyze website traffic from a certain source or channel
- Check webinar analytics for a more targeted audience segment
In Case You Missed It
You can also read about Improved Appointment Booking in Opportunities.
Need Help Applying This Update?
If you’d like help rolling this out in SMBcrm, visit Support or request a demo.